The good, the bad, the ugly - the art of selling tech

Having build various outlier tech companies from Germany some patterns in how to build and grow a company in a sales oriented manner emerge.

Three key takeaways:

  1. Contextualize discussion: what is of fundamental importance to a customer?
  2. Customer journey assessment: Where can an ecosystem add value? Complement that ecosystem
  3. Grow early partnerships yourself (as founder). Don’t hire biz dev / sales too early

In this session we will get into the experience of Josef and also dig into questions like: When to stop negotiating? How long should it take to close a deal? How to speed up getting to a deal? etc.


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