Sohaila invests for BMW i Ventures in cutting-edge solutions focusing on BMW’s current and future business in the technology and customer & service space. In addition to the investment activities, Sohaila works closely with BMW i Ventures’ portfolio companies. In her role as the Director of Platform, Sohaila develops and implements strategic growth initiatives and provides operational support to these companies. The current portfolio of BMW i Ventures includes among others start-ups like May Mobility, Caroobi, Carbon and Moovit. Sohaila was always dedicated to innovation and new business models. Before joining BMW i Ventures Sohaila worked as a Senior Innovation & New Business Manager within the Telecommunications and Media industry. Within these roles, she launched several digital products & services on a global scale.