Zara, a brand that generates $20 billion in annual sales, both pioneered and perfected the art of fast fashion. Zara’s 300 designers churn out 12,000 new designs every year and for the most fashion-forward pieces, it takes as little as six weeks to go from a sketch to a product on a shelf. But as the fashion industry moves toward more eco-friendly practices, it’s worth asking: Can fast fashion ever really be sustainable?
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