H. E. Max Haarich is Munich’s ambassador of Užupis and a freelance consultant on ethics in artificial intelligence. He combines arts and technology to make technological innovations more inspired and more ethical and works among others for Germany’s applied AI initiative. He spent several years in innovation research at RWTH Aachen University and organized hackathons and arts&tech-collaborations at UnternehmerTUM, Europe’s leading center for Innovation and Business Creation at TU Munich. His background is in arts and humanities. He studied Communication Science, Psychology and Sociology at RWTH Aachen University and is currently writing his dissertation in Linguistics about sign theory and the neuroscientific foundations of word meaning.
The Embassy of the Republic of Užupis to Munich is the only arts-related institution engaging in international policy making on ethical Artificial Intelligence. It aims to make the invisible technology of AI and its complex societal consequences understandable and designable for everyday people. To make their voices heard, his embassy partners with various influential government and governance organisations on national, European and global level like the EU AI Alliance.
The embassy „employs“ the famous research humanoid ROBOY as the world’s first artificially intelligent diplomat and initiated the first mention of AI within a state’s constitution. They developed the first trust-based AI principles as an alternative to classical guilt-based policy making. With an entertaining and low-threshold approach the embassy empowers people to participate in one of the most urgent debates of our times and simply makes ethics sexy again.